Data quality can be subjective – Generally with Master Data, Financial, Human Resources or Operational data the quality standards are easy to set with the data owner. However, when you start working with semi-structured, unstructured, or “big” data the definition of “quality” may be different depending on who is using the data. One person may want to clean up the “noise” in the data while a data scientist may be looking for that “noise” to gain insights into the acquisition of the data itself. This is where having different approached for “raw” data and “curated” or “governed” data is critical.